Corfac News

20 022013

There are a couple of magazine websites I check on a semi-regular basis.  One of these is, a website version of Inc. magazine.  If you haven’t read it before, it’s for people who want to start or grow a business.  Although it does have a lot of information on starting a business, a lot of the tips can be used by anyone in any industry.

One of the articles I read today was  “7 Ways to Ensure Your Emails Get Read”.  This is something we struggle with all of the time in the Real Estate industry.  We work for hours crafting an email, and only a fraction of the people actually open the message, and even less clink on a link.  How do we make sure our messages are getting read?

According to author Tom Searcy, there are 7 things you can do (read the article here for complete descriptions):

  1. Subject lines: Think of short, catchy, and informative subject lines.
  2. Your tone: Connect with your audience and let them know you care about a response.
  3. Email content: Make your emails short, simple, and easy to quickly digest.
  4. Your sign-off: Include a clear call to action.
  5. Your timing: Send your email in the middle of the week, mid-day.
  6. Your image: First impressions are important both in person and online.
  7. Your homework: Send yourself a sales email. If you were them, would you open this email?

I just took Searcy’s advice and looked at a couple of recent email’s we sent out to the CORFAC network, and we have some work to do!  What can you do to improve reaching your clients?

Locally Owned. Globally Connected

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 49 offices in the U.S., 5 in Canada and 17 in international markets, including Australia, Colombia, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Romania, Russia, South Korea, Switzerland and the United Kingdom. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.