Corfac News

The first advertising campaign on LoopNet finished at the end of May. Twenty-four firms were advertised on LoopNet, and another twenty-four will run September – November. This campaign was designed to increase awareness of CORFAC firms and create traffic to your firm’s website.

The ads appeared 708,334 times and generated 941 clicks for a clickthrough rate (CTR) of .13%. The 90-day campaign cost $10,500 – one of the benefits of regular affiliation. If you look at the report you will see that the numbers vary significantly from market-to-market, despite the fact that CORFAC purchased 12.6% of impressions in each market. The numbers reflect variances in the size of each market and the number of LoopNet subscribers.

We also had a very successful campaign on GlobeSt.com.  The CORFAC ads ran for 6 weeks starting April 1.  The ad appeared a total of 258,190 times and generated 5,619 clicks, for a total CTR of 2.18%.  This was a large increase over our campaign last year, which had a CTR of just .07%.

This is in addition to our ongoing Google AdWords campaign. The text based ads appear when users search for terms related to commercial real estate. Just like the LoopNet ads, these do not appear every time someone searches. From January- May 2013, CORFAC spent $2,200 for ads that appeared 1,521,182 times. This led to 7,918 clicks for a CTR of .52%.