Blog

Building Your Online Reputation

In this increasing mobile and online world, your company's online reputation is becoming more and more important. Online Reputation Management is a science of it's own, but there are easy steps you can take to improve your online presence. According to SearchMojo.com, "Your reputation IS your brand, that’s why it’s so important to protect. Use

CORFAC is in the Top Metro Areas

Site Selection recently came out with their 2012 awards, and Texas came out on top.  Texas won the 2012 Governor's Cup and Houston, TX was the Top Metropolitan Area in the US. CORFAC has 4 firms in Texas, and can help clients with their needs all over the state.  Our firms include Bradford Commercial Real

Site Selection Apps

There's a lot of talk about using mobile technology for business.  Smart phones and tablets can be a great way to do business on the go - you can view emails, search the web, and even edit documents on the go. There are also apps from several well known real estate businesses (such as LoopNet),

How to Brand with CORFAC

Now that we've talked about why you should brand, how do you do it? In 2012, the Board of Directors approved an updated branding manual.  The new manual simplifies and streamlines the branding process.  The goal is to increase and enhance every firm's branding and consistency.  Increased branding will help increase awareness of CORFAC both

New CORFAC Google Adwords Campaign

CORFAC has a couple of exciting new advertising campaigns in 2013.  One of them is a campaign on LoopNet to help member firms get more leads.  We have also started advertising on Google. Since January 1, CORFAC has been running Google Adwords Campaigns.  These campaigns are targeting anyone who searches for commercial real estate (and

Why You Should Co-Brand with CORFAC

We talked about why companies are so concerned with branding - to get customers to prefer their product and experience.  But what will CORFAC branding do for your firm? We want all CORFAC affiliates to brand so that CORFAC has greater visibility and recognition (greater awareness). We want to be on an equal footing with

Soft Skills for Client Management

Today Howard Greenberg, SIOR of Howard Properties, Ltd./CORFAC International led a great webinar about Soft Skills for Client Management targeted toward CORFAC's Next Generation brokers. Brokers need soft skills to effectively communicate with their clients.  Real Estate is a team sport and everyone needs to work together to make timely decisions to accomplish the client's

CORFAC Ranks #18 on CRE Brand Survey

CORFAC International is ranked 18th in the Lipsey Company's Commercial Real Estate’s 2013 Top Brand Survey, up from 21nd in 2012.  Being included in lists like this one helps keep CORFAC brand recognition high. CORFAC Affiliate Voit Real Estate Services/CORFAC International was ranked 24th. This is the 12th annual Top 25 Brands survey from Lipsey. 

CORFAC’s Brand Awareness

There are 2 basic concepts to think about when you think about your firm's brand: BRAND AWARENESS: having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising CAMPAIGNS is simply to make the TARGET MARKET aware that a particular brand exists.

Find Your Real Estate Mojo

Has the Real Estate Industry Lost It's Mojo? This is the question raised in the new Strategic Advantage Newsletter from CEL & Associates, Inc. The article discusses how to get real estate firms back on track by being a student of business so that you can outperform your peers and competitors. Here are seven key