18 032013

How to Brand with CORFAC

Now that we've talked about why you should brand, how do you do it? In 2012, the Board of Directors approved an updated branding manual.  The new manual simplifies and streamlines the branding process.  The goal is to increase and enhance every firm's branding and consistency.  Increased branding will help increase awareness of CORFAC both

13 032013

New CORFAC Google Adwords Campaign

CORFAC has a couple of exciting new advertising campaigns in 2013.  One of them is a campaign on LoopNet to help member firms get more leads.  We have also started advertising on Google. Since January 1, CORFAC has been running Google Adwords Campaigns.  These campaigns are targeting anyone who searches for commercial real estate (and

11 032013

Why You Should Co-Brand with CORFAC

We talked about why companies are so concerned with branding - to get customers to prefer their product and experience.  But what will CORFAC branding do for your firm? We want all CORFAC affiliates to brand so that CORFAC has greater visibility and recognition (greater awareness). We want to be on an equal footing with

06 032013

Soft Skills for Client Management

Today Howard Greenberg, SIOR of Howard Properties, Ltd./CORFAC International led a great webinar about Soft Skills for Client Management targeted toward CORFAC's Next Generation brokers. Brokers need soft skills to effectively communicate with their clients.  Real Estate is a team sport and everyone needs to work together to make timely decisions to accomplish the client's

06 032013

CORFAC Ranks #18 on CRE Brand Survey

CORFAC International is ranked 18th in the Lipsey Company's Commercial Real Estate’s 2013 Top Brand Survey, up from 21nd in 2012.  Being included in lists like this one helps keep CORFAC brand recognition high. CORFAC Affiliate Voit Real Estate Services/CORFAC International was ranked 24th. This is the 12th annual Top 25 Brands survey from Lipsey. 

04 032013

CORFAC’s Brand Awareness

There are 2 basic concepts to think about when you think about your firm's brand: BRAND AWARENESS: having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising CAMPAIGNS is simply to make the TARGET MARKET aware that a particular brand exists.

27 022013

Find Your Real Estate Mojo

Has the Real Estate Industry Lost It's Mojo? This is the question raised in the new Strategic Advantage Newsletter from CEL & Associates, Inc. The article discusses how to get real estate firms back on track by being a student of business so that you can outperform your peers and competitors. Here are seven key

25 022013

Real Estate is going mobile – are you in?

I just read about a new report from Real Estate Marketing Insider on the commercial real estate industry and mobile marketing.  Read a post about the report. REMI reports that commercial brokers are using mobile marketing more now than ever before, with a 61% increase in mobile use in just a year.  That's a huge

20 022013

Ensure Emails Get Read

There are a couple of magazine websites I check on a semi-regular basis.  One of these is, a website version of Inc. magazine.  If you haven't read it before, it's for people who want to start or grow a business.  Although it does have a lot of information on starting a business, a lot

18 022013

State of Retail Real Estate

Some CORFAC brokers participated in a conference call last week to discuss their specialization in retail.  During the call, they discussed the state of their markets in St. Louis, Seattle, Delaware, and more.  They also discussed the state of retail real estate nationwide. NOI is up in 2012 over 2011 about 3.6% on retail properties

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Locally Owned. Globally Connected

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 49 offices in the U.S., 5 in Canada and 17 in international markets, including Australia, Colombia, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Romania, Russia, South Korea, Switzerland and the United Kingdom. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.