CORFAC News

CORFAC International has made major strides in many areas this year, in large part due to our members' involvement and dedication. The following highlights offer a look at CORFAC's progress through the first half of 2018.
•   First-Ever Overseas Fall Summit - CORFAC will hold its first-ever overseas Fall Summit in London September 23-26. CORFAC thanks Alistair Subba Row, Charlie Thompson and everyone at Farebrother/CORFAC International in London for their time and dedication to planning this landmark event. 
•   Spring Conference and International Affiliate Meeting - More than 120 CORFAC members gathered for education and networking at the 2018 Spring Conference in Austin, Texas (March) and members from 10 countries convened in Bucharest, Romania (June) for business development, property tours and networking. View photos of the events in our online gallery.
•   Welcome New Members – CORFAC was pleased to welcome two new member firms this year: Helmsley Spear/CORFAC International in New York, NY, and Cypress Real Estate Group/CORFAC International in Calgary, AB. We are also talking to prospective members in several key domestic markets including: Denver, CO; Indianapolis, IN; Pittsburgh, PA; Louisville, KY; Birmingham, AB; Charleston, SC and Reno, NV. CORFAC also has interested member prospects in Germany, Brazil and the United Arab Emirates.
•   Visits to CORFAC Member Firms – CORFAC's 2018 President Andy Jaffe of Commercial Properties Inc./CORFAC International in Tempe, AZ, has visited a number of affiliate firms this year to provide an update on CORFAC’s progress and to let them know how important they are to us. CORFAC would like to thank the following firms for welcoming President Jaffe to their offices: The Andover Co./CORFAC International in Seattle, WA; Capacity Commercial Group/CORFAC International in Portland, OR; Macdonald Real Estate/CORFAC International in Vancouver, BC; MDL Group/CORFAC International in Las Vegas, NV; Bradford Commercial Real Estate/CORFAC International in Dallas, TX; Centric Commercial/CORFAC International in Austin, TX; Boyd Commercial/CORFAC International in Houston, TX; Providence Commercial Real Estate/CORFAC International in San Antonio, TX and ESOP Consulting/CORFAC International in Bucharest, Romania. View the photo gallery of 2018 office visits. Andy will continue to visit firms throughout the year. Please contact Executive Director Jonathan Salk at jonathan@corfac.com if you'd like Andy to make a presentation at your company. 
•   Presence at Industry Events – CORFAC returned for the second straight year to the International Council of Shopping Centers’ RECon, the world’s largest retail industry trade event. Read more in our RECon Recap article. We will also once again have a presence at the SIOR and CCIM 2018 fall conferences. 
•   New CORFAC Logo and Branding Guidelines – We were pleased to roll out a new logo and branding guidelines earlier this year. The new logo, which was approved by CORFAC’s Board of Directors in March, has a contemporary design and allows member firms to customize the color to complement their company’s branding materials. Download the new logo and branding guidelines here. 
•   Increased Brand Awareness, Marketing and PR – The Communications Committee spearheaded a new advertising campaign, which launched in media outlets in the spring, and a series of customizable marketing templates for firms to use with clients and prospects. CORFAC also released nine new marketing videos, which are available for download from our YouTube channel, and continues to make strides with thought leadership pieces developed with our public relations consultant, KT Public Relations. I encourage all firms to use these resources in your marketing strategies and presentations. 
•   #11 on the Lipsey Top Brands Survey – CORFAC continues to be recognized as one of the industry’s top brands on the annual Lipsey Company Commercial Real Estate Top Brands Survey. Thanks for your involvement and support in giving us this excellent marketing and brand awareness distinction. 
•   Expanded Social Media – CORFAC has expanded social media efforts this year with our first-ever livestream of Dr. Mark Dotzour’s commercial real estate forecast session during the Spring Conference in Austin. We’ve also expanded our social media advertising, which has resulted in significant gains in 40% more website traffic over last year and more followers on all of our channels. Be sure to like and follow us on LinkedIn, Twitter, Instagram and Facebook.
•   COR$TAR Awards Recognize Member Referral Transactions – CORFAC recognized members for their member-to-member referral transactions in 2017, including Top Referring Broker Tim Cherre of Sansone Group/CORFAC International in St. Louis, MO, and Top Referring Firm Sansone Group/CORFAC International in St. Louis. Congratulations to all members who earned top honors this year. 
•   New Industry Partnerships and Sponsors – We continue to collaborate with top industry education and service providers to give our members access to their programs. Visit our Industry Partners and Service Providers page on the website to learn more about the many benefits available to you. 
•   Member Engagement Survey – In June we conducted a Member Engagement Survey to find out what is most important to our members and how we can continue to add value to your CORFAC membership. 
•   Financially Sound – CORFAC continues to support all members worldwide and operate within our annual budget, including strong financial reserves.