Corfac News

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There are 2 basic concepts to think about when you think about your firm’s brand:

BRAND AWARENESS: having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising CAMPAIGNS is simply to make the TARGET MARKET aware that a particular brand exists. Often, this effort alone will sell the product (or service).

BRAND PREFERENCE: selective demand for a company’s brand rather than a product; the degree to which consumers prefer one brand over another. In an attempt to build brand preference advertising, the advertising must persuade a TARGET AUDIENCE to consider the advantages of a brand, often by building its reputation as a long-established and trusted name in the industry. If the advertising is successful, the target customer will choose the brand over other brands in any category.

We want CORFAC customers to be AWARE of CORFAC, so when it’s time for them to hire a broker, they PREFER the CORFAC brand and hire a CORFAC broker.

Our brand promise – that we offer Quality, consistency, service, and performance and that our principal’s oversee all multi-market deals – is what will keep people coming back.

How do you work to increase awareness and preference for the CORFAC brand?

Locally Owned. Globally Connected

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 49 offices in the U.S., 5 in Canada and 17 in international markets, including Australia, Colombia, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Romania, Russia, South Korea, Switzerland and the United Kingdom. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.