Corfac News

05 052014

A group of CORFAC professionals met yesterday to discuss they way they market their firms – how they market their firms vs. how they market their agents, what they are doing to market online, and their conventional marketing activities.

One of the subjects that came up – and comes up in a lot of marketing meetings – is how to know if you are using the correct method to reach your potential customers.  Are our customers easier to reach by social media, email, or an old fashioned mail campaign?  Is there some cutting edge technique we should try, or are the old methods enough?

Today I saw a blog from Andy Beal of Marketing Pilgrim that addresses this issue – “Is that a Dodo bird…or a marketing campaign?” Here’s a little bit of what Beal had to say:

In the era of the empowered consumer, every one of your customers is unique. Your marketing communications must reflect that uniqueness, including each customer’s often unpredictable change in interest, preference and expectations.

Certainly, blasting out a one-size-fits-all campaign won’t do the trick. Nor will any kind of old-school push marketing.

If you want to achieve marketing success, start focusing on customers – not campaigns. Become part of your customers’ buying cycles by building relationships that are ongoing, consistent, meaningful and mutually-rewarding, and keep in mind. . .

Continue reading the blog to see what else Beal has to say. What does this mean for us?  We need to keep evolving and reach our customers where they are – all while continuing to focus on relationships.  That’s what CORFAC is all about!


Locally Owned. Globally Connected

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 49 offices in the U.S., 5 in Canada and 17 in international markets, including Australia, Colombia, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Romania, Russia, South Korea, Switzerland and the United Kingdom. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.