Corfac News

25 082014

Public Relations is always changing – it used to be enough if your press releases were in local publications, but in the digital age, if news isn’t online and showing up in Google, NewsFunnel, and Twitter, we all worry that noone is seeing it.  Real Estate Weekly (@RE_Weekly) had a great blog this week about how we can all work on our PR – Digital Age primer for real estate PR.

We should all be auditing our PR processes on a regular basis – are we doing what we need to do to reach our customers and potential customers?

Here’s a little bit from the article:

Real estate professionals face a public relations landscape that has changed significantly in the past five years. Today’s requirements and choices are broader, and more complicated and driven significantly by 24/7 deadlines, upstart real estate sites and blogs, search engine optimization (SEO), relevant websites, webinars, video, and social media. Yet the basics remain the same, particularly in the commercial real estate sector where companies and audiences still rely on news media and conferences to disseminate and receive much of their vital information.


Public relations is alive and well in the digital age. While its basic premise—goal setting, message development and targeting audiences — has not changed dramatically, the strategy for how to get there has expanded, offering real estate executives and marketers far more choices than before. All of the options, old and new, have a special validity of their own. As a company you will need to think through your market, budget and capabilities and lay out the best strategy for your needs.

It’s hard to make time, but we all need to look at the process and evaluate our PR needs on a regular basis, so we can continue to serve our clients.  Read the full blog here:

Locally Owned. Globally Connected

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 49 offices in the U.S., 5 in Canada and 17 in international markets, including Australia, Colombia, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Romania, Russia, South Korea, Switzerland and the United Kingdom. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.