09 042013

Real Estate and Psychology

Last week at the 2013 Spring Conference in Las Vegas, Chris Lee of CEL & Associates gave an interesting presentation on "Trends, Opportunities & Predictions A Roadmap For Success".  This session covered a variety of topics related to the economy and real estate, including the Psychology of Real Estate. Lee compared the needs of people

03 042013

Evaluate Your Business Development Resolutions

The first quarter of 2013 has flown by (I can't believe it's April!).  Way back in January, we talked about your Business Development Resolutions for 2013.  Now that we've had a couple of months to work on the resolutions, let's evaluate our progress. Call more potential clients – Have you made an effort to reach

01 042013

Emails for Mobile Devices

Back in February, I blogged about Ensuring Your Emails Get Read.  This is something that we work on constantly - and it's important because this is our primary form of communication with our members. In commercial real estate, emails are a great way to reach out to customers on the go.  More customers are checking

27 032013

Building Your Online Reputation

In this increasing mobile and online world, your company's online reputation is becoming more and more important. Online Reputation Management is a science of it's own, but there are easy steps you can take to improve your online presence. According to, "Your reputation IS your brand, that’s why it’s so important to protect. Use

25 032013

CORFAC is in the Top Metro Areas

Site Selection recently came out with their 2012 awards, and Texas came out on top.  Texas won the 2012 Governor's Cup and Houston, TX was the Top Metropolitan Area in the US. CORFAC has 4 firms in Texas, and can help clients with their needs all over the state.  Our firms include Bradford Commercial Real

20 032013

Site Selection Apps

There's a lot of talk about using mobile technology for business.  Smart phones and tablets can be a great way to do business on the go - you can view emails, search the web, and even edit documents on the go. There are also apps from several well known real estate businesses (such as LoopNet),

18 032013

How to Brand with CORFAC

Now that we've talked about why you should brand, how do you do it? In 2012, the Board of Directors approved an updated branding manual.  The new manual simplifies and streamlines the branding process.  The goal is to increase and enhance every firm's branding and consistency.  Increased branding will help increase awareness of CORFAC both

13 032013

New CORFAC Google Adwords Campaign

CORFAC has a couple of exciting new advertising campaigns in 2013.  One of them is a campaign on LoopNet to help member firms get more leads.  We have also started advertising on Google. Since January 1, CORFAC has been running Google Adwords Campaigns.  These campaigns are targeting anyone who searches for commercial real estate (and

11 032013

Why You Should Co-Brand with CORFAC

We talked about why companies are so concerned with branding - to get customers to prefer their product and experience.  But what will CORFAC branding do for your firm? We want all CORFAC affiliates to brand so that CORFAC has greater visibility and recognition (greater awareness). We want to be on an equal footing with

06 032013

Soft Skills for Client Management

Today Howard Greenberg, SIOR of Howard Properties, Ltd./CORFAC International led a great webinar about Soft Skills for Client Management targeted toward CORFAC's Next Generation brokers. Brokers need soft skills to effectively communicate with their clients.  Real Estate is a team sport and everyone needs to work together to make timely decisions to accomplish the client's

Locally Owned. Globally Connected

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 49 offices in the U.S., 5 in Canada and 17 in international markets, including Australia, Colombia, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Romania, Russia, South Korea, Switzerland and the United Kingdom. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.